Follow @chasexyz_ because he gets it. Recently realized a few more things about how the new generations are shopping, especially here in Asia. By now, you know the story of Labubu and Popmart's blind boxes. Asia leads the world in gamified and “gamblified” shopping experiences, even before blind boxes, it was already part of the culture with crane games, gacha balls, and lotteries. I noticed something: What used to be meant only for kids, think Kinder Surprise eggs or Panini stickers, is now continuing with teens and young adults. The old stigma of “this is for kids” is disappearing. The trend is here to stay, and likely to explode even further as collecting and “playing” spread to a bigger, older demographic.